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Nguyen 'Sunny' Tran (MSc Marketing and International Management 2012)

Sunny is currently our International Alumni Ambassador for Vietnam and lives in HCMC.


My friends said that I own a strong entrepreneurial spirit. Since studying in the high school, I opened several small private businesses and co-founded a fashion company. In addition, I am really interested in marketing due to its innovative features and its increasingly important role in business. After graduating from Henley Business School in 2012, I used to work as a Marketing Manager for a local company, yet currently am building up my own business specialized in international express services.

Why did you choose to study at the University of Reading?

University of Reading easily caught my attention thanks to its outstanding advantages: the warm climate, the proximity to London, the green campus, the high ranking,,.. The most important factor is that the course offers both marketing and management academic knowledge, which perfectly matches my career strategy. 

What was the best bit about living and studying in Reading?

My primary targets before attending the course are to enjoy the English culture as much as possible and build up a strong network of friendship there. And I totally achieved those objectives in Reading!: a small, peaceful yet energetic city, where I met lovely local citizens, enjoyed British lifestyle, pubs, food and made good friends.

What top tips would you give to students who are beginning their studies?

My advice is to be strongly proactive in both student and personal lives in order to gain unpredictable great experiences. In my case, some professors certainly remembered my visage and accent because I was among very few Asian students actively joined in academic discussions in classes. Besides, as an energetic volunteer of Student Union, student church services, London Entrepreneur Workshop 2012,… I had chances to visit English famous heritages, learn interesting culture, and obtain valuable experiences outside school without paying much.

What are you up to now? How did you get there?

Currently I am running my own business specialized in international express services. The story began when I visited a friend in London in 2012 and discovered a huge demand of transporting goods between students living in the UK and their families. After several trials, I decided to leverage my marketing and management knowledge as well as my network to set up the business to serve potential customers from the UK, Australia, Japan,…

What would be your top tips for students interested in working in this sector?

Apart from being proactive and passionate in key activities of the business, an entrepreneur in this sector must continuously build up a strong relationship with major stakeholders as well as the network of friends. In addition, experts’ advices and a bravery to overcome challenges are essential elements for the business success.

How has the University helped you in your career ?

The Master course of University of Reading has been absolutely fundamental in my career path. It not only equipped me with a steady academic knowledge, a wide range of transferable skills and a word-class degree in my CV, but also offered me an excellent opportunity to network with other alumni from all over the world.

What University activities are you still involved with and why do you volunteer?

After coming back from Reading in 2013, I was invited to several exhibitions organized by University of Reading and Compass Education agency in Vietnam. In such events, I shared my real experiences regarding to both academic and personal life in Reading and the UK in order to enhance Vietnamese students’ knowledge and interest towards the University.  In addition, I has attended several online alumni webinars to gain new valuable knowledge.

Since I used to confront some stressful confusion prior to my arrival to the UK, I understand what the students concern most and love to support them overcome those obstacles to reach their dreams. I am also ambitious to create a Vietnamese Reading Alumni community where ex- and current Reading students can exchange useful experiences, knowledge and opportunities together.

What does the University mean to you and what is your favourite memory?

The University was just like my second home town with amazingly memorable moments, such as studying late in the cosy library, riding bicycle across the green campus, going to noisy clubs for parties after the exams,…Particularly I remember most my graduation day when I had shared the same emotional happiness with my classmates under a light rain before everyone came back their home countries.

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