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Richard McKenzie (BA German and Russian 1989)


Even before I went to Reading I had a great interest in Germany and European studies. So since University I have always tried to find a role where I can be involved and Marketing to Germany.

Why did you choose to study at the University of Reading?

It was the only course in the country that would let you study German and Russian to degree level without having those languages at A Level

What was the best bit about living and studying in Reading?

I loved living in hall, I loved the social life that being in hall gave you and I loved the tight community that linguists formed together

What top tips would you give to students who are beginning their studies?

Be open minded as to what the future holds. Try as many things as interest you. If you have always wanted to learn to climb, act or be journalist now is the time to give it a go.

What are you up to now? How did you get there?

I am currently Senior Account Manager for an Advertising Agency and got a role as Marketing Trainee in a paint company when I left Uni and then looked for European Marketing roles in other companies as my career developed.

What would be your top tips for students interested in working in this sector?

1. Concentrate in one or two areas of Marketing, 2. Don't be dismayed by being made redundant, unfortunately it will happen. 3. Keep your skills up to date and your mind flexible

How has the University of Reading and the Careers Centre helped in your chosen career path?

Unfortunately the Careers centre wasn't very helpful in 1989, however the careers fairs and talks provided by the uni were useful.

What are your top tips for students graduating this year? What should they be doing to secure the job they want?

Find out about the job they want and try and get some relevant experience. If you want to be a journalist work on Spark, if you want to be a marketeer get some marketing experience in one of the clubs

What does the University mean to you and what is your favourite memory?

Reading is my home Uni. My favourite memory is that of Russian and German dept parties at the end of term where madness reigned and barriers between staff and student came down

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